Churchill is a dog of few words.
So when we started working on the brand we pushed for him to be taken from a CGI model to an animatronic puppet.
We felt it made him feel real, and gave anyone acting alongside him something to focus on and act to.
We also knew we had to find a good comic actor to play alongside him, as they would have to do a lot of the heavy lifting in each script. Thankfully, Martin Clunes and Dawn French fitted the bill really well.
Over the years we wrote hundreds of scripts and made loads of TV spots, which ranged from simple conversations to slightly surreal pieces.
Here are a few of our favourites.
All were directed by Dominic Brigstocke through Tomboy.