American Express Business

Description

A global campaign for American Express Business.

We needed something that used the hand-drawn logo developed in The States, but easily translated into multiple markets.

We developed an idea in film where the business person felt small-scale, but as the logo drew around them (symbolising the backing of American Express) their business was revealed to be much bigger.

Not exactly rocket science, but something that worked as well in Thailand as it would in Texas.

In print, the headline hinted at this transformation.

Here are a selection of films and print that give a flavour of what was made.

Films were shot by Ivan Bird