Western Union

Description

A global campaign, intended as an anti-Trump, anti-Brexit rallying cry: a call to arms to all the open-minded, forward-thinking people who don’t see borders but endless opportunities.

The key message was to live in the moment and do it now, hence the short, sharp rhythm of the VO.

This two-syllable per line ‘bullet-point poetry’ formed the basis of the TV and the tone of voice for OOH, radio and other media around the world.

Role

Creative

For

Western Union

Type

TV, Digital, OOH