A global campaign, encouraging people to make the most of the moment and live the life they want to live; moving money anywhere in the globe to do anything they want to do.
This was intended as an anti-Trump, anti-Brexit, anti-closed-mind rallying cry: a call to arms to all of those open-minded, forward-thinking people who don’t see borders but just endless opportunities.
The key message was to live in the moment and do it now, hence the short, sharp rhythm of the VO.
This two-syllable per line ‘bullet-point poetry’ formed the basis of the TV and the tone of voice for OOH, radio and other media around the world.
TV, Digital, OOH