We are a nation of cheese lovers.
Over 90% of the population buys cheese once a week.
But what does cheese love? Yes, you’ve guessed it – Branston Pickle.
Cheese wants nothing more than to be smothered in Branston pickle on a slice of bread and taken up to meet its maker.
There is a scientific reasoning behind this: cheese contains umami (which makes food moreish), and so does Branston. When the two are combined, rather than an umami + umami taste, you get an umami squared – a ridiculously delicious and moreish mouth treat. Cheese is great, but cheese and Branston is where it’s at.
This ad was written by Holly Fallows and Charlotte Whatmough, and directed by Psyop.