An original launch film for each and every NSX.
The NSX became an icon in the motoring community, so when Honda / Acura re-launched the model in 2016 they wanted an idea as original as the car itself.
We came up with the idea of making a launch film for every single car that was built, as one launch film didn’t feel like it did the car justice.
Each car has its very own number, and so does each film. Not only that, the pack shot at the end of each film shows the exact colour and spec of the car of that number.
Each film was then sent to the relevant owner – their very own launch film for their very own car.
All of these films were housed on a website which could be viewed by anyone.
Attached is a short film outlining the idea, and a few of our favourite edits.
Honda / Acura
Digital / TV