When Honda re-launched the NSX they wanted an idea as original as the car itself.

So we created a launch film for every single car that was built, because one launch film didn’t feel like it did the car justice.

Each car has its very own number, and so does each film. Not only that, the pack shot at the end of each film shows the exact colour and spec of the car of that number.

Each film was then sent to the relevant owner – their very own launch film for their very own car.

All of these films were housed on a website which could be viewed by anyone.

Attached is a short film outlining the idea, and a few of our favourite edits.




Honda / Acura


Digital / TV