A digital film for tech firm Fujitsu, highlighting how they help companies to digitally transform. We hit upon the idea of using projections to represent data and then show how this can literally transform people’s environments for the better. Everything was shot on set with no post production.


The brief was to show how Fujitsu can take the data that’s around us and shape it into something of use to businesses around the world.

We hit upon the idea of representing these 1s and 0s as projections, transforming the data into meaningful things on a set as the actors moved within it.

Everything was shot in camera, with images rendered in real-time so that projections changed as the camera moved.

The ad was shot by Found.


Creative / Creative Director