B&Q Easy Grow TV


Continuing the “UNLEASH THE B&Q IN YOU” campaign, this ad is all about Easy Grow bedding plants – a revolutionary new method of selling plants. Rather than using loads of wasteful (and environmentally harmful) polystyrene packaging, these plants come in little ingenious teabag things which will degrade naturally once in the ground.

In this ad, a little lad takes advantage of their simplicity to create an amazing flower display based on his obsession with robots.

The ad was directed by Olly Williams at HSI, made lovely by Absolute, and given sound by Grand Central.