This was a bit of a quick turn around project. We wrote the scripts over a weekend, presented them to client on Monday, put them into research Tuesday, and by Friday were into full scale production. Six weeks later the ads were on air, which is incredible when you take into account all of the wires that needed painting out and different plates that needed comping together.
The idea of the campaign is to you up off your sofas and doing those things around your homes you’ve been putting off – shedding your normal clothes and donning the iconic orange to ‘Unleash the B&Q in you.’
The campaign was directed by Olly Williams at HSI, with post by Absolute and sound by Munzi Grand Central.