MINI Coupe Outdoor

This campaign brings to life the existing line, “Another Day, Another Adventure” in 48 and 96 sheet posters.

We played with the notion of action transfers – the type of thing we all played with as children. On some sites we actually re-posted a number of transfers over the time that the poster was up so that a little story develops, adding interest to what traditionally is quite a static medium. The 96 sheets here show you how one of these stories worked.