MINI ‘Jonathan Ross’ Idents


We were asked to do some sponsorship idents using the existing line ‘Another Day, Another Adventure.’

To play on the line, we wanted each spot to be a different adventure, but as we didn’t have the budget to do lots of locations and scenarios, we had to find a smart solution.

So we gave each ad the same structure and then played around with the middle and end so that the viewer never really knew what was coming next.

The premise of the campaign sees a man joined by different passengers throughout the course of the programme, which (as if by magic) links in nicely with the content of the show it sponsors.