A brief to do radio for Danish Bacon and feature the ‘Danish sizzle’ in some way. Or the logo to you and me. Not the easiest thing to do; show a visual thing in an audio media, but we decided to ham up (sorry) the sound of bacon by inventing a character obsessed with pronouncing Danish in an unusual way. ‘Sausages’ won the prestigious Aerial Award for August 2005.

Danish Bacon

Radio