We produced a campaign for 118 118 where the boys were seen training to improve, in the tried and tested film way of a sporting montage. Inspired by scenes from films such as Rocky and Team America, we eventually used the ‘Maniac’ song from the film Flashdance. It seemed like a good idea to then spoof this scene using the boys. This is probably the gayest thing we’ve ever produced.

118 118

Viral