COI TV

Description

In the wake of 9/11, the UK Government produced a leaflet, worryingly called ‘Preparing for Emergencies’.

It outlined what was being done to prevent terrorist attacks as well as giving people pointers on what to do should something bad happen.

We noticed similarities between the intention of the leaflet and the messages we see every day and think nothing of; on trains, in the office, or just walking down the street.

This helped us develop a tone that could talk about a potentially alarming subject in a calm and rational way.

For

COI

Type

Television