Apologies for the low res look of these – we’re trying to find better quality video to upload. The brief was to produce lots of idents to appear before and after the LWT Weather report. Given we had quite a small budget we had to really think in order to make more than just a few adverts. We thought it would be funny to mess around with the whole green screen technology used in weather reports and play with what appears on the green screen for a laugh. We made about 40 idents in the end and even managed to make them reflect the actual weather forecast for the weekend they appeared.