The brief was to tell people that Kerrygold is owned by a co-operative of Irish dairy farmers. We thought the best way to do this was to let the farmers make the ad themselves. We found farmers we thought were engaging and watchable and then gave them video cameras to record themselves as they went about their job. There was a basic script, but where possible we tried to use footage where the farmers said things in their own way.

Kerrygold Butter

Television