Starve Your Bin TV
Description
Bin is evil. We created him so we could talk to people about recycling without having to make them feel guilty, or bang on about the environment (which can make people switch off if you’re not careful). The whole idea of the campaign was to make people think before they tossed any rubbish in their black bin sack. It worked really well, and was followed up by some print and radio executions.
For
Greater London Authority
Type
Television