The brief was to get Londoners to recycle more. Rather than banging on and on about the environment and the usual blurb we thought it would be better to create a new enemy; namely your black bin liner. The whole point of the campaign is to make people stop and think about what they’re throwing away every time they’re confronted with their bin. Results were successful with a significant increase in recycling across all boroughs. Click on the website and you can see the TV and Radio we produced for this campaign.
Greater London Authority